environmental

Putting the portrait subject in context

A successful portrait must concentrate the viewer’s attention on the subject’s face, of course. But it can also provide additional information about their profession, passions or interests.

There are plenty of different ways to provide this context. Many people wear uniforms or other special clothing in the course of their work, or to practice their favourite sport.

I’ve photographed artists with their works, musicians with their instruments, and one time a chef with a huge kitchen knife.

Of course, many of us don’t have distinctive clothing or equipment. In this case, the contextual elements of a portrait need to be symbolic or suggestive. Living in Brussels, I’m often asked to make portraits for people who work in the EU institutions. Here, we can integrate obvious symbols such as logos or flags, or go for a more impressionistic backdrop of the ‘European district’.

Perhaps you’d prefer a set of studio portraits with neutral backgrounds. That’s great! I promise we’ll make some beautiful ones. But if you’d like to add a bit of contextual richness, give me a call and we can discuss how we might do this. You like reading? We can make some shots of you with a book. Your job involves environmental protection? Let’s do the shoot in the woods. You’re a tech entrepreneur? I recommend a modern architectural background. Into music? Why not make some portraits with your earphones or the cover of your favourite album? Movie buff? Brussels has some amazing retro cinema architecture we can use.

Portraits that give context

What a pleasure it was to do an environmental portrait shoot this week, even on a day of -14℃ temperatures. The challenge was to make images that captured both the client’s personality and his institutional context before the client himself succumbed to hypothermia!

Bart Groothuis is a Dutch Member of the European Parliament, with particular expertise and particular responsibilities in the area of cybersecurity. With only the exterior of the European Parliament’s Brussels site to work with as background, I wanted to make at least one image that suggested his deep interest in digital technologies. This is what I came up with:

Environmental portraits

I love environmental portraits, and sessions of this kind have always produced some of my strongest images.

Environmental portraiture places its subject in a context. We see a background that shows or suggests, more or less clearly, the setting in which the image was made. It can show the person in their place of work – a political operator outside the European Parliament, or a business owner in his factory, for example.

Sometimes, I choose a background more for aesthetic reasons than for any specific link to the person in the picture. The images above both use the perspective of the backgrouind to draw the eye to the subject’s face.

Other times, the face can be presented without distraction against a background completely blurred out in photographic ‘bokeh’, with shapes and colours vaguely suggestive of a natural or built environment.

Professional portraits to be used on a corporate website or on LinkedIn can also be shot in an environmental setting – I would argue that these stand out even more easily from typical ‘passport’ photos. Some clients specifically request environmental portraits, but when people ask for a studio session I usually mention the environmental option, and I don’t think anyone who has chosen this approach has been disappointed with the results.