Photographing for a corporate website

I am working with Brussels-based communication agency ESN to create images for its new website, which should be online by the end of 2018. It’s a work in progress — I probably have another day of shooting and editing still to do. But it’s already been a great learning experience and I wanted to record my impressions while they were still fresh.

The brief was to shoot three sets of images to give the website a real flavour of the agency’s human side — full portraits of key people and group shots, as well as simple headshots of the whole team of 50. We decided to shoot most of the portraits and groups at a handful of well-known locations in central Brussels.

For the group shots, we set up loose scenarios in which the subjects discussed an actual project. I found that if I could get them talking about something that really interested them we could avoid the kind of acting that always looks exaggerated and false in the photos.

I planned to crop these group images to the ‘cinematic’ 16:9 aspect ratio, since they will probably be used for page headers, so I tried to shoot for this format. But it still isn’t clear whether the agency is going to use them in colour or in black and white. In the end, I have delivered both versions of each image. Which do you think works best?

I’m doing the headshots in an empty office with simple LED lighting to balance natural light from the window. It’s a fascinating challenge to try and capture each individual’s personality in just a few minutes. As usual, a number tell me that they are not photogenic or don’t like having their picture taken, but I’ve gently insisted on making at least 20 or 30 images of everyone, and so far I think we have succeeded in avoiding the classic photobooth look. Some subjects gave me a little longer and were willing to play in front of the camera.